Rival designed a new site for Sperry Top-Sider that brought their positioning, "passion for the sea in, on and around the water," to life online. In addition to re-architecting the site to create a better shopping experience, Rival focused on expanding the relationship with users by providing a place for them to celebrate the nautical lifestyle. We created a community section which lets users dip their toes into the brand a little deeper by enabling them share their stories about how they enjoy the sea and what adventures they have been on with their Sperry shoes. A blog was also added to the site so that users can follow Sperry to events, meet the professional athletes they sponsor and to learn about new footwear designs in the works.