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Posted by Lynne Viera
Friday, May 11th, 2012

Our Kitchen Studio is OPEN for Business!

Our Kitchen Studio is OPEN for Business!

We have been producing cooking videos since 2007 and have created over 3,000 videos for a variety of clients as well as our own award-winning video cooking website, how2heroes. It has been a dream of ours for several years to build our own in-house kitchen studio to produce quality content in a more controlled enviroment with an adjacent photography studio. After extensive planning and a relatively quick contruction phase with the best contractor in the business, CAFCO construction, our studio is now complete and ready to roll. Video content is critical these days for bringing food brands to life, differentiating from the competition and generating ad revenue. Let us help you with your video content strategy!

To experience the process that goes into building out a kitchen studio, here's a timelapse film we created, using over 3,000 photos that were shot over the course of construction:

We opened our doors with a  Kitchen Studio launch party last week and hosted Chef Marjorie Druker of New England Soup Factory who we have worked with extensively on cooking videos as well as her restaurant's website which we just completed! Marjorie christened the kitchen and made an incredible Strawberry, Pineapple & Tomato Gazpacho which was the perfect kick-off to the spring season. Also joining us for the evening was cookbook author Michael Natkin, who made a light, delicious Grape & Chevre appetizer from his new book, Herbivoracious. Watch the video to see highlights from the night and the kitchen in action!

Our hopes for the kitchen studio are to continue to produce world-class video content, photography and original recipes for food clients but to kick it up a notch now that we have our own kitchen to create in. We also want to be a source in the community for food education, events and activities. We are located in a fantastic food city (Boston) and neighborhood (Inman Square, Cambridge) and we enjoy being an integral part of it and keeping the community abreast of food trends, new restaurants, great gadgets and food products, farmers' markets, farms, important food issues, etc. We live and breathe food which as a food client, you will appreciate. We promise you.

Need video content or a strategy for producing original content? Contact us!


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