Boston Youth Moves (BYM) is a non-profit, pre-professional dance program for teens aspiring to learn the art of dance, regardless of level of experience or economic means. BYM needed a brand and materials that reflected the energy and profession-alism of the program — to students, donors, and the press. Rival created a complete brand solution (logo, color palette, tone of voice, photography direction) that felt young and energetic yet professional and well organized. It was also important to keep costs down so we kept the color palette to 2-colors and we created templatized print materials for the annual fundraiser so each year wouldn’t be starting from scratch. They did not have a website at all before so now they have a destination for communications to students, parents, press and donors.