Rival was commissioned to design and develop a site for Louisa Kasdon, a writer specializing in food, travel and health and wellness. We wanted to create a site that was both elegant and properly representative of Louisa's brand, but also user-friendly enough that she would have no problem updating the content of site herself. Thus, Rival developed a site in WordPress giving Louisa and her team the ability to add and edit categories, articles, photos and headlines on their own.