ORTHOVISC is a an injection for knee pain from johnson & johnson. ORTHOVISC partnered with the PGA to reach their target audience - men and women in their 50's with chronic knee pain. Rival created an online advertising campaign that illustrates how knee injuries are incurred from repetitive activities like golf to gardening, and what consumers can do to "get back in the game."

This was a very successful campaign. The Sliding Billboard was the strongest performer with a CTR of .48%.