As the official health and fitness partner to PGATOUR.com, DePuy was providing weekly articles to be featured on the website. In addition, DePuy Mitek was running a banner campaign to promote the ORTHOVISC® brand and drive traffic to the ORTHOVISC® website. They asked Rival to help increase traffic to the article content on the Instructions page of PGATOUR.com, and to drive more traffic to ORTHOVISC.com.

To drive traffic to the articles on the PGA Tour website, Rival created banners focused around topics covered in the articles, such as the importance of a healthy diet. Banners created to drive traffic to ORTHOVISC.com focused more on the high-level benefits of the product. We also tested a rich media form that enabled users to sign up for the Take Action Knee Pain Kit.

The best performing banner from this campaign was the rich media unit we called "Ball Drop", which achieved a CTR of .14%. Also, more than half the people who engaged with the banner once took the time to play it again. Try it for yourself!