To create consumer engagement and to keep Safeway top of mind with shoppers during the holiday season, Rival designed and developed a fun, interactive design-your-own Gingerbread Man game that was featured on the Holiday website we created. Users could customize their gingerbread man, send it in an e-card to a friend and vote on other creations. Average time spent playing (over 24 minutes!) and level of creativity far exceeded all our expectations. Additional metrics of note: Total Number of Gingerbread Men Created: 13,533, Total Number of Gingerbread Votes: 79,277, Total Number of Gingerbread Men Emails sent: 4,656, Total Number of Post on Facebook Clicks: 1,964.