Every summer since 2007, Rival has partnered with Safeway to create fun and engaging microsites that feature recipes, grilling tips, and more. Rival also created banners ads driving to different sections of these sites, including specific recipes, party menus, and an interactive Ice Cream Truck where visitors learned to make their favorite treats. Rival also developed a rich media unit where users could try to "skewer" blueberries with the straw in their drink. Try it for yourself to the left!