Since 2007, Rival has created microsites for Safeway in both the US and Canada celebrating the holiday season. We also designed banner ads driving to particular areas of these sites, including holiday-themed recipes, how-to videos, and a "Cookie Swap" page where most of the recipe content was licensed from our sister company, how2heroes. We are always looking to outperform our last creative campaign and incorporate learnings into what we create next. What we have discovered over the years is that a balance of offer-driven banners and inspirational banners (recipes, decor ideas, etc) perform the best.