DePuy offers a state of the art DNA scoliosis test called ScoliScore that helps determine the likelihood of scoliosis progression in young girls. DePuy needed a brand that was approachable for patients and their families but not too consumery as doctors who would be administering the test are also a target audience. Through a series of mood boards and design concepts, we were able to develop a style, color palette and photography style that resonated with both audiences in testing.