Rival developed the soup-to-nuts brand for video cooking website how2heroes, from brand identity through to site architecture, design and development to weekly e-newsletter design, event marketing, print materials, aprons, social media, the works.

The most complex challenge was creating a website that accommodates a growing library of original cooking videos and an increase in traffic as well as a robust back-end that enables the how2heroes team to update all site content, including copy, images and videos. What you see today is a site enjoyed by hundreds of thousands and recognized as a Webby Awards Official Nominee two years in a row.