how2heroes was participating in a Museum of Science sponsored event called Let's Talk About Food and they wanted a creative idea for engaging attendees at their booth. We developed a "Scan to Win" concept that enabled people coming up to the table to pick a howheroes postcard and scan the QR code with the smartphones to find out if they won a free how2heroes apron (1/4 chance). It was a huge success. The table was flooded and word spread throughout the event that this contest was taking place so people were coming to the table based on word of mouth. In additoin to creating engagement about the brand and positioning how2heroes as an innovator, how2heroes also signed up over 125 people to their weekly e-newsletter.