Pure 'n Raw is a new organic coconut product company based in the Dominican Republic. Rival created the full brand identity for the company from naming the business to creating the tone, manner, color palette and logo. We also created the packaging design for Pure 'n Raw's coconut oil, coconut flour and soap. Pure 'n Raw's differentiator is that it is the only company in the Caribbean creating these products. All coconut oil available in the US currently is imported from Asia. So we captilized on this differentiator and the premium quality of the product line by incorporating the colors of the Caribbean and highlighting the quality and usage via copy and overall professional yet rustic look of the design components.