Safeway rebranded their soda line and wanted to promote the new look and name to consumers. One glance at the print ad and we knew bringing this to life online would be a lot of fun for us to create and for viewers to see. It was instantly apparent to us that we had to develop an effervescent experience. The key piece of research in this process was pouring an actual glass of soda and watching how the bubbles made their way to the surface. We then created this movement with Flash animation in the banner and on the landing page. View the creative to enjoy the results.