New England Soup Factory wanted to update their brand and create a new website that better reflected the passion, quality and excitement of the brand. It was also imperative that the staff at NESF could easily update their large, ever-changing menu for both of their store locations as well as their catering division. The client also wanted to incorporate all the high-quality video content how2heroes had shot of Chef/Owner Marjorie Druker sharing a number of her wonderful recipes. Rival updated their logo and developed a lively, engaging website that makes users hungry and provides them with easy access to the critical information they need such as specials and locations.