The Stew. Meaty topics like digital marketing news, food trends, projects we're working on, eating out, dining in and things that make you go mmm.

Search the Stew

Recent Posts

Posted by Lynne Viera
Wednesday, April 25th, 2012

Behind the Scenes: Vitasoy Video Shoot

Behind the Scenes: Vitasoy Video Shoot

Last week we had the pleasure of shooting 2 videos for our new client, Vitasoy. They have a new product, Nasoya Pasta Zero Shirataki Noodles, which is a fantastic substitute for regular carb-heavy pasta. It's perfect for those looking to lose weight, diabetics, celiacs (gluten-free!) and those just wanting to eat healthier. With only 4 carbs and 20 calories per serving, even if you double up on your portion, you're still only taking in about half the carbs and calories of regular pasta. Win!

Vitasoy wanted to create 2 videos to help educate consumers about the product. One that introduced consumers to the product and showed how to prep and cook it for a variety of dishes. The second is a simple recipe that demonstrates using the product in a simple Italian dish, Shirataki Spaghetti with Marinara Sauce. Nasoya partnered with blogger and registered dietician Nancy Oliveira from Fit Mama Eats to star in the videos. As a nutritionist, Nancy is always looking for delicious, satisfying suggestions for her clients so Pasta Zero Shirataki Noodles is right up her alley! 

Khalilah styling the dish   

The prep, plating and shooting lasted most of the day. We had a tireless team that championed through and Nancy held up really well which can be hard as the day progresses. Thanks to our client, Abby, for her great collaboration and for showing up with a cooler full of product as well as all the ingredients for some beautiful dishes. 

The videos will be featured on the Nasoya website as well as on their YouTube channel. Another exciting note is that there will be a QR code on the packaging which consumers can scan to watch the videos. We will let you know on the blog when the videos are live. In the meantime, hope you will give Nasoya Pasta Zero Shirataki Noodles a try. As you can see from these photos, the product is super versatile. Stir fries, soups, traditional pasta dishes. Sky's the limit. You can find the product in various supermarkets in the tofu or dairy section. 



There are currently no comments.

Add a Comment